Coming soon
This is J.M. Santolin, a brand new site by Jean-Marc Santolin that's just getting started. Things
Hello, I'm Jean-Marc.
Marketing by trade.
Purpose by choice.
I've spent the last seven years as a marketing consultant at The House of Marketing. Before that: content strategy at Essent, brand identity at RTBF, an electric-vehicle offer at Engie, lifecycle marketing at HMS, marketing automation at Worldline. Somewhere in there I launched the THoMcast and recorded twenty-odd episodes.
The other half of the story is less tidy. Six months in the Philippines helping a small organisation called Kaloob build its communication. Six months in Mexico on a career break, mostly volunteering. And since then, the Economy of Francesco — first coordinating the Vocation & Profit village, now as Vice-President of its Assembly.
I write here about marketing, business, and the conviction that ties those two halves together: the world has real problems, and the business world doesn't get to sit them out.
What I write about
Opinions
Actual positions on marketing, business, technology and AI — not neutral summaries. If you can't disagree with it, it wasn't worth writing.
Expertise
Marketing, project management, productivity, entrepreneurship. The things I end up explaining to clients and colleagues over and over.
Other people's projects
Portraits and interviews of people building something with a positive impact. Usually people you haven't heard of.
Building in public
My own path, honestly. Including the parts that aren't working yet.
Brand stories
How a company actually started. I find these genuinely fascinating and they happen to prove a point about strategy.
Tools and resources
Books, podcasts and frameworks, with my opinion attached rather than a summary.
Writing
How to craft viral content that actually stops scrollers in their tracks
Master your niche, tell compelling stories, know your audience, and consistently deliver high-quality, valuable content across multiple engaging platforms.
Want to build a ghost blog that actually captivates readers?
Crafting ghostly narratives, I weave silent stories between whispers, breathing life into spectral pages with every keystroke.
From zero to ghost: crafting your digital storytelling sanctuary
Here's a 21-word excerpt:
Creating a ghost blog lets you craft haunting narratives, weaving digital whispers into compelling content that echoes through the silent internet.
The shocking secret most content creators never discover
Master your niche, tell compelling stories, and consistently deliver value to captivate your audience effectively.
Struggling with ghost? your ultimate blogging solution revealed
Here's an excerpt in 21 words:
Crafting a ghost blog requires passion, strategic storytelling, and technical finesse to haunt readers with compelling content and seamless digital architecture.
How to craft a stunning ghost blog that converts readers instantly
Crafting spectral stories, I breathe life into silent pages, weaving haunting narratives that whisper between reality and the ethereal realm.
Crafting your digital phantom: breathing life into ghost blogs
Crafting a ghost blog weaves digital whispers into compelling narratives, transforming ethereal thoughts into haunting online experiences that captivate readers' imaginations.
As seen on
Selected work
Economy of Francesco — building an Assembly that actually works
How a volunteer body of young economists went from a mailing list to the most structured group in the foundation.
Kaloob — six months rebuilding a small NGO's communication
What happens when you bring corporate marketing tools to an organisation with no budget and no staff.
THoMcast — launching a B2B marketing podcast from zero
Twenty episodes, a format that survived me, and everything I learned about publishing on a schedule.
Showcase Four
A 30% Productivity Boost and Accelerated Growth
Experience
Work Experience
2019 – present, Brussels
Marketing Consultant at The House of Marketing
2023 – present, Assisi / remote
Vice-President of the Assembly, Economy of Francesco
2021 – 2023, remote
Coordinator, Vocation & Profit village — Economy of Francesco
2018 – 2019, Mexico City
Career break — volunteering and independent projects
2017, Philippines
Volunteer — communication & technology, Kaloob
Earlier
Worldline · HMS · Engie · RTBF · Essent