What I write about
Opinions
Actual positions on marketing, business, technology and AI — not neutral summaries. If you can't disagree with it, it wasn't worth writing.
Expertise
Marketing, project management, productivity, entrepreneurship. The things I end up explaining to clients and colleagues over and over.
Other people's projects
Portraits and interviews of people building something with a positive impact. Usually people you haven't heard of.
Building in public
My own path, honestly. Including the parts that aren't working yet.
Brand stories
How a company actually started. I find these genuinely fascinating and they happen to prove a point about strategy.
Tools and resources
Books, podcasts and frameworks, with my opinion attached rather than a summary.