What I write about

Opinions

Actual positions on marketing, business, technology and AI — not neutral summaries. If you can't disagree with it, it wasn't worth writing.

Expertise

Marketing, project management, productivity, entrepreneurship. The things I end up explaining to clients and colleagues over and over.

Other people's projects

Portraits and interviews of people building something with a positive impact. Usually people you haven't heard of.

Building in public

My own path, honestly. Including the parts that aren't working yet.

Brand stories

How a company actually started. I find these genuinely fascinating and they happen to prove a point about strategy.

Tools and resources

Books, podcasts and frameworks, with my opinion attached rather than a summary.