What I write about
Opinions
Actual positions on marketing, business, technology and AI — not neutral summaries. If you can't disagree with it, it wasn't worth writing.
Expertise
Marketing, project management, productivity, entrepreneurship. The things I end up explaining to clients and colleagues over and over.
Other people's projects
Portraits and interviews of people building something with a positive impact. Usually people you haven't heard of.
Building in public
My own path, honestly. Including the parts that aren't working yet.
Brand stories
How a company actually started. I find these genuinely fascinating and they happen to prove a point about strategy.
Tools and resources
Books, podcasts and frameworks, with my opinion attached rather than a summary.
Aesthetic Goods
Computer-1
Leica Q (Typ116)
CONEDAMA
SL250
Transparent Speaker
Temperature Control Mug 2
Useful Tools
Computer-1
Leica Q (Typ116)
CONEDAMA
SL250
Transparent Speaker
Temperature Control Mug 2
Book List
Creativity, Inc
The Good Creative
Getting Real
The Power of Habit
Hooked
Selected work
Economy of Francesco — building an Assembly that actually works
Kaloob — six months rebuilding a small NGO's communication
THoMcast — launching a B2B marketing podcast from zero
Showcase Four
Experience
Work Experience
2019 – present, Brussels
Marketing Consultant at The House of Marketing
2023 – present, Assisi / remote
Vice-President of the Assembly, Economy of Francesco
2021 – 2023, remote
Coordinator, Vocation & Profit village — Economy of Francesco
2018 – 2019, Mexico City
Career break — volunteering and independent projects
2017, Philippines
Volunteer — communication & technology, Kaloob
Earlier
Worldline · HMS · Engie · RTBF · Essent
Next Events
Kind words from writers
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Sarah Chen, Designer
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Marcus Rivera, Tech Writer
"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."
Emma Thompson, Freelance Consultant
The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.
David Park, Course Creator
Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.
Lisa Rodriguez, Travel Blogger
Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.
James Mitchell, Startup Founder
Now
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